School systems are complex environments with multiple stakeholders and demands. Leading K-12 schools requires deep relationships and strong communication. In the absence of information from leadership, people will make their own conclusions that often are not based on accurate data and lead to disconnection and frustration. Investing in a thoughtful communication plan will:
Create a comprehensive plan for communicating with caregivers, so that you’re ready when you need it. Below are eight steps to ensure a strong system and four tips for crafting useful messages.
CCEE and WestEd’s Local Education Agency COVID-19 Rapid Response Transition Toolkit includes a section on communicating with stakeholders that discusses effective messaging in more detail.